BatPak Brand Launch
Bat eviction in a box.
“Build us a direct-to-consumer bat eviction brand.” Our client knew exactly how to get bats out of houses, the rest was up to us. Starting with a blank page we engaged in an intensive three-month sprint from concept to launch. We helped them define their customer and market, create a brand voice and unique look, build a go-to-market strategy, and execute their unique brand story across all channels.
An essential ingredient to this brand was putting a face to our “how-to” content. Nick became our helpful pro in every box.
Nick - BatPak Pro
:15 social edits hit on key messaging that we targeted to consumers in the process of searching for bat infestation solutions.
“What’s that scratching sound in my attic?”
“Do bats in your house suck blood?”
“Has anyone seen this sort of critter around their house?”
We found homeowners where and when they needed help with optimized search, retargeted social ads and a mix of youtube organic, search and retargeting.
“How to get bats out without killing them?”
“How do I get bats out of my house RIGHT NOW!?”
“What does bat poop look like?”
