Never stop starting

Win. Wake up. Start again.

This campaign was another step forward for Fidelity Bank’s decade-long BRAVELY ONWARD brand platform. The creative insight came from research and insight from the bank: despite great momentum and significant growth post-recession for Wichita, there was a growing sense that the city’s business and cultural community had reached a plateau and was relying on what had worked in the past. We directly combated that potential for complacency with an optimistic challenge:

Focus on the next big win.