UA Freedom
Works hard. Gives back.
Every purchase supports those in service. The UA Freedom initiative has enabled Under Armour to empower those working toward a stronger, safer world by partnering with organizations supporting service members, first responders, and military communities. We extended those partnerships into social, retail and digital spaces through storytelling collaborations that showcased the people and the products at the heart of the brand.
UA FREEDOM x VMI
“This word Freedom - not only reminds me of a great brand. It reminds I need to give 110% for those who gave the ultimate sacrifice.”
– JP Lane, Retired US Army, Under Armour Athlete
UA Freedom x JP Lane
I was honored to get to know JP and his family and help share his story.
