Under Armour / SS24 Iso-Chill Launch

Cool shirts in hot places.

To tell the story of the iconic Iso-chill fishing lineup we have traveled to some of the most beloved and hottest fishing destinations in the world over the past few years. Key West, then Belize and for 2024 we traveled to Baja, Mexico to chase Rooster fish during the sweltering Mexican summer.

230826_SS24_AMR_OUTDOOR_FISH_W_Fusion Skort_1583_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_W_Fusion Skort_1856_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_W_Fusion Skort_0392_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_W_IsoChill Shorebreak LS_1333_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_M_IsoChill Shorebreak Hoodie_2277_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_M_IsoChill Shorebreak Hoodie_1591_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_M_IsoChill Shorebreak Hoodie_3343_SCRN.jpg
230826_SS24_AMR_OUTDOOR_FISH_M_IsoChill Shorebreak Hoodie_5773_SCRN.jpg

Produced @ Idea Ranch
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CD / Shawn Harris
Art Directors / Eric Andrea, Austin Hillard
Copywriter / Shawn Harris, Dawn Harth
Photographers / Matt Shaw, Reagan Renfroe, Jon Bash
Cinematographer, Editor / Ben Doerner, Grant Wynn
Producer / Seth Schuster

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Under Armour / UA Freedom x Partners